AA Home Inspection Case Study

URL

https://aahomeinspection.com

Focus

Lead Generation

Website Platform

WordPress w/Divi Theme Builder

Services Provided

Website Development, SEO, Google Business Profile

Client Industry

Residential & Commercial Inspections

Business Type

Business to Consumer

Website Development and SEO Overview

— Client Background —

Recently AA Home Inspection, approached our agency as he was struggling with his website’s online visibility and lead generation efforts.

With over 25+ years of experience in the home inspection industry, AA Home Inspection was a well-known and trusted provider of residential, commercial, termite, mold, radon, and sewer inspections in the Northern KY region.

It was clear speaking to him that he knew his business like the back of his hand, but when it came to digital marketing, he was a fish out of water.

During our initial conversation, he had his guard up and confessed that he had been “scammed” (as he put it) by several digital marketing agencies who had promised him the world only to charge him a lot of money while providing very little in return.

However, after a deep conversation about his business and current online challenges, AA Home Inspection saw the value in our SEO services and how Weblift SEO could help solve many of his online marketing issues.

The Challenges

After conducting an initial analysis of the business website to identify pain points and areas of improvement, we concluded that AA Home Inspection’s main challenges were enhancing his website’s online presence, streamlining his users’ experience, and, most importantly, increasing lead generation.

At this point, AA Home Inspection faced the following challenges:

Outdated Website Design: The existing website was not user-friendly, making it difficult for visitors to find information or schedule inspections.
Lack of Lead Generation Tools: The website needed more tools to capture leads effectively or track the sources of these leads.
Poor Local SEO Performance: The website was not optimized for search engines, resulting in low visibility and organic traffic.
Inadequate Analytics: There was no system in place to track where leads were coming from, which pages were most effective, or how visitors were interacting with the site.
High Competition: AA Home Inspection had a lot of competition with several well-established companies fighting for the top spot on search rankings with paid ads.

Approach & Strategy

Now that we had a thorough understanding of the challenges we revealed our approach to AA Home Inspection which included:

Redesigning the Website: A complete overhaul of the existing website to create a modern, intuitive, and mobile-friendly site that would engage visitors and make it easy for them to schedule inspections.
Implementing SEO Best Practices: Increase the website’s visibility on search engines by applying on-page and off-page SEO tactics to improve search engine rankings and drive organic traffic.
Enhancing Lead Generation: Introduce tools to capture and track leads, such as adding forms, call-to-action buttons, and scheduling tools. Track interactions including monitoring the source of leads, user interaction, and conversion metrics.
Improving Analytical Capabilities: Track visitor behavior, including the time of day, page visits, and interactions like phone calls and online scheduling to optimize the website based on data-driven insights.

For this particular case, our strategy centered around four key areas:

Website Creation and Redesign : Building a new website focusing on user experience, mobile responsiveness, and conversion optimization.
SEO Implementation: Revising and creating new content to align with SEO best practices and improve keyword rankings through optimized content, meta tags, and structure.
Lead Generation and Tracking: Setting up Google Analytics, Google Search Console, Leadsnap, and other tools to capture leads, monitor where they came from, and understand user interactions.
Technical SEO: Ensure fast loading times, clean code, and create a structure that search engines can easily crawl.

We explained all of this to Mike and created a plan for his budget and time frame. He gave us the go-ahead and here are the results thus far!

AA Home Inspection Case Study Results

By focusing on a comprehensive website redesign, SEO implementation, and advanced tracking capabilities, AA Home Inspection achieved significant growth.

Website visitors increased by 72% since we took over and our SEO efforts brought in a 47% increase in new users to the site.

More importantly, AA Home Inspections saw an 82% increase in clicks resulting in significantly more leads and conversions.

In Mike’s own words, “The new website has been a game-changer for us. Our clients can now easily find the information they need and schedule inspections online. The increase in traffic and leads has exceeded our expectations.”

That’s not all!

Through regular tracking and reporting, AA Home Inspection saw a 55% increase in organic traffic growth within six months of launch.

Additionally, conversion rates improved by 40% thanks to optimized lead capture forms and a new online scheduling ability. Fresh content drafted by our content marketing team also helped increase the average session duration by 25%!

Here are the results of clicks from areas AA Home Inspection wanted to generate traffic from:

Here is a look at AA Home Inspection’s Google Business Profile results for August.

Old Website

New Website

What’s Next?

These results are just the beginning. While we may have successfully overcome the initial challenges and transformed AA Home Inspection’s online presence through a website redesign and strategic SEO implementation, the job is far from done.

SEO is an ongoing process and AA Home Inspection plans to continue using our SEO services to refine their SEO strategies, expand their content marketing efforts, and explore additional digital marketing channels such as social media advertising and paid ads to further their reach and generate even more qualified leads.

Transform Your Website’s Online Presence with Weblift SEO

By partnering with us AA Home Inspection can now focus solely on what he does which is providing certified home inspection services in Northern KY.

His newly designed website and our continued organic marketing efforts ensure a steady stream of new leads coming his way with this number growing every month.

So, are you ready to be another success story like AA Home Inspection? Contact us today to discuss how we can help your business grow and ensure you stay ahead of your competition!