A-1 Appliance Service Company Case Study
URL
https://a1applianceservice.com/
Focus
Lead Generation
Website Platform
WordPress w/Elementor Pro
Services Provided
Website Development, SEO, Google Business Profile
Client Industry
Residential & Commercial Appliance Repair
Business Type
Business to Business and Consumer
SEO Overview & Strategy
— Client Background —
A-1 Appliance Service Company, a renowned full-service appliance repair company servicing Cincinnati, Northern Kentucky, and South Eastern Indiana has been operational since 1947 and built an excellent reputation for detail, honesty, integrity, and reliability.
With over 75+ years of local experience, the owners’ Todd and Melissa Lahey are veteran business owners who run a settled and honest service business. However, in the past few years, they noticed a steady decline in new customers and reduced website traffic.
Worried about potentially losing customers to competitors, the owners contacted our agency to see if we could assist in developing a new website for them as the old website they had was proprietary, outdated and with no SEO.
Their online presence was dismal and relatively new competitors were far ahead in search engine rankings and website traffic.
After an in-depth conversation about their business and current online challenges, it was clear to Todd and Melissa that we were the web design and SEO agency they had been looking for all along!
The Challenges
In this particular case, the challenges were quite evident. The A-1 Appliance Service Company’s website was outdated, devoid of optimization, and not in the owners’ control.
Based on the initial consultation the main challenges facing the company were as follows:
- Outdated Website Design: The existing website was proprietary, looked awful, and had several technical issues.
- Outdated Google Business Profile: The company’s Google Business Profile was also nonexistent and required a complete revamp.
- Negligible SEO: The website needed SEO as it had an extremely low visibility score and next to no organic traffic.
- Aggressive Competition: A-1 Appliance Service Company was in a competitive market with several appliance repair companies fighting for the top spot on local searches using both paid and organic marketing.
Approach & Strategy
After a careful evaluation of the challenges faced by A-1 Appliance Service Company, we shared our approach to solving their online woes which included the:
- Design of a New Website:As the old website was proprietary the only solution was to create a brand new website that was modern, easy to navigate, and optimized for mobile use and search engines.
- An Update of Google Business Profile:Revamp A-1 Appliance Service Company’s Google Business Profile and link the categories and services mentioned to the new website.
- The Implementation of SEO Best Practices:Increase the new website’s visibility on search engines by applying on-page and off-page SEO tactics to generate higher rankings and drive organic traffic.
For this particular case, our strategy centered around three key areas:
- Website Creation: Build a new website focusing on user experience, mobile responsiveness, and conversion optimization.
- SEO Implementation: Implement SEO best practices and improve keyword rankings through optimized content, meta tags, link building, and structure.
- Google Business Profile: Focus on improving the visibility of A-1 Appliance Service Company’s Google Business Profile to increase local visibility and generate authentic leads.
Todd and Melissa loved our approach and strategy and gave us the go-ahead to start building and optimizing their new website. Here are the results thus far!
A-1 Appliance Service Company Case Study Results
In the space of just a few months, the new website and our SEO efforts started paying dividends as A-1 Appliance Service Company began receiving more calls and inquiries through their website and Google Business Page.
These leads began turning into conversions and now A-1 Appliance Service Company have more work than their business can handle!
In Todd’s own words, “Not only are we extremely pleased with the website, but the service after words has been great. Anytime we needed a change or update, especially with personnel changes, WebLift SEO had it completed within 24 hours. They are a great team to work with, very customer service oriented.”
Here is a screenshot of the search performance for the keyword “appliance repair service in Cincinnati” , currently ranked #1 on the GBP and website search results.
The increase in clicks and impressions is profound compared to just a few months and through the local SEO efforts of our team. A-1 Appliance Service Company, which was nowhere to be found on Google, is now ranking #1 for the Google Business Profile and website in local searches for one of the most competitive keyword terms in the market.
Finally, here is a map that showcases how our targeted local SEO service page brought A-1 Appliance Service Company to the #1 heatmap ranking for a competitive longtail keyword.
What’s Next?
While the A-1 Appliance Service Company has seen substantial business growth in the past few months alone, what’s exciting is that this is just the beginning.
With a brand new website, a revamped Google Business Profile page, and strategic SEO implementation, the results are only going to get better from here on end with the addition of new keywords.
Our goal is to ensure A-1 Appliance Service Company is the #1 search result for all primary keywords in the greater Cincinnati region, helping drive even more traffic, leads, and conversions.
Transform Your Website’s Online Presence with Weblift SEO
By partnering with us, A-1 Appliance Service Company can now focus solely on what they do best – which is providing certified appliance repair services in Cincinnati and surrounding areas.
Their newly designed website and our continued organic marketing efforts have helped revive this wholesome family-owned business and it is our mission to help as many small business owners as possible achieve their online goals.
So, are you ready to be another success story like A-1 Appliance Service Company? Contact us today to discuss how we can help your business grow and ensure you stay ahead of your competition!